My journey started with a passion for visual storytelling, which led me from branding and editorial design to creating intuitive digital experiences.
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Over the years, I’ve worked in technology companies and startups, leading product design, user research, and user experience initiatives.
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My expertise spans design systems, interface design, UX research —all guided by a problem-solving mindset and a keen eye for detail. I love blending creativity with strategy to deliver products that are not just functional but also engaging and inclusive.
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Beyond my professional work, I’m passionate about mentorship, continuous learning, and exploring new design methodologies. I believe that great design is a balance between aesthetics, usability, and business impact.
Hey, I’m Gabriela
Verifymy:
Senior Product Designer
May 2024 - currently
Led design team growth in an AI startup, embedding UX best practices, streamlining workflows, and improving usability & accessibility for a better user experience.
Dell Technologies / Design System:
Senior Product Designer
Dec 2022 - May 2024
​​Worked on Dell’s Design System (DDS) team, improving UX through research, personas & new components. Led the Color Gallery redesign & design guidelines. Awarded the Game Changer Award for impact.
Azion Technologies:
Senior Product Designer
Dec 2020 - Nov 2022
​Streamlined workflows by organizing Jira boards & prioritizing design requests. Led UI design for websites & digital assets while ensuring brand consistency & mentoring junior designers.
Oma Branding:
Lead Designer
Dec 2018 - Nov 2020
​Led graphic design projects, crafting visual identities, packaging, editorials & social media content. Developed creative concepts for campaigns while managing team workflows for quality & efficiency.
PCOM Communications:
Graphic Designer
2014 - 2017
Started as a graphic design intern at an advertising agency, growing into an art director. Specialized in visual identity & packaging, honing creative and strategic design skills.